gasworks-nyc
gasworks-nyc
Industry
GasWorks NYC
Year
2024
GasWorksNYC, a non-profit ceramic business, approached us for a complete website overhaul due to their outdated and poorly designed site. The existing website lacked essential features and functionality, making it difficult for clients to engage with the business. Our goal was to redesign the website to better reflect their mission, improve user experience, and enhance overall functionality. Over the course of 5 weeks, we created a modern, user-friendly design with intuitive navigation and added essential features like an integrated online store, event booking system, and improved content management. By understanding the needs of their clients, we ensured the redesign met both business objectives and user expectations, ultimately providing a seamless online experience that helped strengthen the connection between GasWorksNYC and its community.
GasWorksNYC, a non-profit ceramic business, approached us for a complete website overhaul due to their outdated and poorly designed site. The existing website lacked essential features and functionality, making it difficult for clients to engage with the business. Our goal was to redesign the website to better reflect their mission, improve user experience, and enhance overall functionality. Over the course of 5 weeks, we created a modern, user-friendly design with intuitive navigation and added essential features like an integrated online store, event booking system, and improved content management. By understanding the needs of their clients, we ensured the redesign met both business objectives and user expectations, ultimately providing a seamless online experience that helped strengthen the connection between GasWorksNYC and its community.
Overview
Overview
The project involved a complete redesign of GasWorksNYC’s website, focusing on creating a visually appealing and user-friendly experience that was responsive across all devices, from desktop to iPhone view. The challenge was to develop a design that resonated with people who enjoy ceramics while simplifying the donation process. We incorporated user feedback, particularly from ceramics enthusiasts, to ensure the site was easy to navigate and the donation system was accessible. The result was a fully responsive and intuitive website that made it easier for users to engage with the business and support its non-profit mission.
The project involved a complete redesign of GasWorksNYC’s website, focusing on creating a visually appealing and user-friendly experience that was responsive across all devices, from desktop to iPhone view. The challenge was to develop a design that resonated with people who enjoy ceramics while simplifying the donation process. We incorporated user feedback, particularly from ceramics enthusiasts, to ensure the site was easy to navigate and the donation system was accessible. The result was a fully responsive and intuitive website that made it easier for users to engage with the business and support its non-profit mission.
Client
GasWorks NYC
Industry
Ceramics
Service
UI / UX Design
Web Development
Duration
5 Weeks
The Challenge
The Challenge
The main challenge of the GasWorksNYC website redesign was creating a design that resonated with people who enjoy ceramics, reflecting the artistry and craftsmanship of the business. Additionally, we needed to develop effective donation pages to support their non-profit goals. The design had to balance aesthetic appeal with functionality, ensuring a seamless user experience while encouraging engagement and contributions.
The main challenge of the GasWorksNYC website redesign was creating a design that resonated with people who enjoy ceramics, reflecting the artistry and craftsmanship of the business. Additionally, we needed to develop effective donation pages to support their non-profit goals. The design had to balance aesthetic appeal with functionality, ensuring a seamless user experience while encouraging engagement and contributions.
The Research
The Research
The research for this project focused on redesigning the original GasWorksNYC webpage to improve usability and engagement. A/B testing was conducted to compare the old and new designs, ensuring the refurbished website was easier to navigate and provided a more seamless user experience. This data-driven approach helped refine the design, making it more intuitive and accessible for users.
The research for this project focused on redesigning the original GasWorksNYC webpage to improve usability and engagement. A/B testing was conducted to compare the old and new designs, ensuring the refurbished website was easier to navigate and provided a more seamless user experience. This data-driven approach helped refine the design, making it more intuitive and accessible for users.
Double Diamond
Double Diamond
User Journey
User Journey
The GasWorksNYC journey map highlights the user’s shift from a confusing, outdated site to a seamless, engaging experience. Initially, users struggled with navigation and donations. Through research and user feedback, we redesigned the site with intuitive navigation, a ceramics-inspired aesthetic, and a simplified donation process. The result is a user-friendly, responsive platform that enhances engagement and support for the non-profit.
The GasWorksNYC journey map highlights the user’s shift from a confusing, outdated site to a seamless, engaging experience. Initially, users struggled with navigation and donations. Through research and user feedback, we redesigned the site with intuitive navigation, a ceramics-inspired aesthetic, and a simplified donation process. The result is a user-friendly, responsive platform that enhances engagement and support for the non-profit.
The GasWorksNYC journey map highlights the user’s shift from a confusing, outdated site to a seamless, engaging experience. Initially, users struggled with navigation and donations. Through research and user feedback, we redesigned the site with intuitive navigation, a ceramics-inspired aesthetic, and a simplified donation process. The result is a user-friendly, responsive platform that enhances engagement and support for the non-profit.
The GasWorksNYC journey map highlights the user’s shift from a confusing, outdated site to a seamless, engaging experience. Initially, users struggled with navigation and donations. Through research and user feedback, we redesigned the site with intuitive navigation, a ceramics-inspired aesthetic, and a simplified donation process. The result is a user-friendly, responsive platform that enhances engagement and support for the non-profit.
AEIOU
Activities:
Users browse the website to explore ceramics, classes, and donation options.
They attempt to purchase ceramics, book classes, or donate but struggle due to poor navigation.
Environment:
The Original website was cluttered, outdated, and not mobile-responsive
The redesign site provided a clean, structured layout with an intuitive flow
Interactions:
Users interacted with unclear menus and struggled with navigation before the redesign
The improved design introduced a clear, user-friendly interface with seamless interactions.
Objects:
Key Website Components include the homepage, product page, class booking system, and doation portal
Users:
Primary users include ceramics enthusiasts, students, and potential donors.
Activities:
Users browse the website to explore ceramics, classes, and donation options.
They attempt to purchase ceramics, book classes, or donate but struggle due to poor navigation.
Environment:
The Original website was cluttered, outdated, and not mobile-responsive
The redesign site provided a clean, structured layout with an intuitive flow
Interactions:
Users interacted with unclear menus and struggled with navigation before the redesign
The improved design introduced a clear, user-friendly interface with seamless interactions.
Objects:
Key Website Components include the homepage, product page, class booking system, and doation portal
Users:
Primary users include ceramics enthusiasts, students, and potential donors.
About Our End Users
The Solution
The Solution
The solution involved interviewing people who enjoy ceramics to gather their input on both the design and donation process. We focused on making the website as simple and user-friendly as possible, ensuring that it aligned with their interests while also streamlining the donation experience. By incorporating their feedback, we were able to create a design that felt personal and intuitive, with an easy-to-use donation system that encouraged engagement and support for the non-profit’s mission.
The solution involved interviewing people who enjoy ceramics to gather their input on both the design and donation process. We focused on making the website as simple and user-friendly as possible, ensuring that it aligned with their interests while also streamlining the donation experience. By incorporating their feedback, we were able to create a design that felt personal and intuitive, with an easy-to-use donation system that encouraged engagement and support for the non-profit’s mission.
The Result - Design Iterations
The Result - Design Iterations
The project involved a complete redesign of GasWorksNYC’s website, focusing on creating a visually appealing and user-friendly experience that was responsive across all devices, from desktop to iPhone view. The challenge was to develop a design that resonated with people who enjoy ceramics while simplifying the donation process. We incorporated user feedback, particularly from ceramics enthusiasts, to ensure the site was easy to navigate and the donation system was accessible. The result was a fully responsive and intuitive website that made it easier for users to engage with the business and support its non-profit mission.
The project involved a complete redesign of GasWorksNYC’s website, focusing on creating a visually appealing and user-friendly experience that was responsive across all devices, from desktop to iPhone view. The challenge was to develop a design that resonated with people who enjoy ceramics while simplifying the donation process. We incorporated user feedback, particularly from ceramics enthusiasts, to ensure the site was easy to navigate and the donation system was accessible. The result was a fully responsive and intuitive website that made it easier for users to engage with the business and support its non-profit mission.
dff
High-Fedility Prototype
mannequin
mannequin
mannequin
UI Design / UX Research
User Persona Focus
mannequin
mannequin
mannequin
UI Design / UX Research
User Persona Focus
mannequin
mannequin
mannequin
UI Design / UX Research
User Persona Focus
mannequin
mannequin
mannequin
UI Design / UX Research
User Persona Focus
gasworks-nyc
gasworks-nyc
gasworks-nyc
UI / UX Design
Web Development
gasworks-nyc
gasworks-nyc
gasworks-nyc
UI / UX Design
Web Development
gasworks-nyc
gasworks-nyc
gasworks-nyc
UI / UX Design
Web Development
gasworks-nyc
gasworks-nyc
gasworks-nyc
UI / UX Design
Web Development
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